diff --git a/readme.md b/readme.md
index c7ec26f..cb49133 100644
--- a/readme.md
+++ b/readme.md
@@ -2,4 +2,12 @@
 
 > Create a time series: track your habits, workouts, hours, or anything else
 
+## Why
 
+- Cross platform (just a web app)
+- Flexible (tracks whatever)
+- No sign up required
+- Can sign up if you want
+- Self-hostable
+- CalDAV reminders and calendars to remind you to build habits
+- Rust :crab: :muscle: